How To Join Sephora's Beauty Instagram Influencers Marketing Program—Without A Huge Following

How To Join Sephora's Beauty Instagram Influencers Marketing Program—Without A Huge FollowingHow To Join Sephora's Beauty Instagram Influencers Marketing Program—Without A Huge Following

The beauty Instagram influencers marketing program launched by Sephora gives you an year-long paid opportunity to learn, collab, and test drive new launches

If you are an aspiring beauty blogger and have a small yet sizeable following, you can now earn the chance to become a bonafide beauty influencer. Sephora, the mecca of makeup has launched an innovative Instagram influencers marketing program that allows the winner an year-long paid influencing opportunity. Plus, all-access to one year of learning, collaborating and even testing latest launches. 

Sweet deal, isn't it?

 In their latest announcement, the French multinational chain shared that they were launching "a different kind of beauty-influencer program" and were actively accepting applications for its 2019 #SephoraSquad. They are making influencership a reality for those who love all things beauty

"We celebrate the most authentic and inspiring voices in the digital beauty space. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have," reads the official application website,

"That’s why the program offers long-term partnerships — a 2019 paid contract with Sephora — to those who share their beauty truths," it adds.

How To Participate In Sephora's Beauty Instagram Influencers Marketing Program 

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1. What Are The Perks Of The Program?

Many perks await you as you join the program. Together with a one-year paid contract with Sephora, #SephoraSquad influencers will be presented with various resources, networks of brands, products, as well as industry experts to elevate you.

Expect customized perks that vary across the following:

  • Free products: You can try free product hauls from cult favourite brands
  • Regram and repost consideration: You can increase social reach if your content appears in the feeds
  • Peer and professional coaching: You can share ideas with other influencers and receive customised training 
  • Networking events: You can connect with other influencers and create meaningful industry contacts
  • Content collaboration opportunities: Get ready to co-create videos and be featured on social feeds
  • Product collaboration discussions: Connect with the Sephora team to understand what it takes to launch an in-demand product
  • Early access to products: You can be among the first to have access to unreleased products from highly anticipated launches

2. How Does The Program Work?

The program involves three main steps, of which the first step involves linking up and syncing your Instagram account. This, as you apply to get started and follow the prompts. Then, fill out the application, which should take you about 10 minutes.
Read through application terms to ensure you know what you are getting yourself into before submitting your application.
Finally, you will be required to obtain testimonials, as you request your current followers to vouch for you by dropping testimonials on a personalized webpage.

3. What Are The Key Dates?

Applications are being accepted now through March 6. while the semifinalists will be announced on March 15th, and the final choices for the 2019 #SephoraSquad will be out on March 29th.
Watch out for the following key dates to ensure you are in time for the application:
  • Wednesday, March 6th 11:59pm PST
    • Applications close for the 2019 #SephoraSquad
  • Thursday, March 7th
    • Selection process starts
  • Friday, March 15th
    • Semifinalists selected and announced
  • Saturday, March 16th
    • Final selection process starts
  • Friday, March 29th
    • Final 2019 #SephoraSquad selected and announced

4. What Type Of Influencers Can Apply?

Those active on Instagram and with a passion for makeup and Sephora should apply for the squad. Also all influencers of different religions, races, gender identities, ethnicities, abilities, body types, and sexual orientations are included.

5. Is There A Minimum Or Maximum Follower Requirement?

No, everyone is welcomed, no matter the number of followers they have.

6. Do I Need To Be Sephora Beauty Insider To Apply For The Program?

It is not a requirement for this Instagram influencers marketing. You do not need to be a Sephora Beauty Insider member to apply.

7. Is There A Minimum Age To Apply?

To apply to this Instagram influencers marketing program, you must be 18 or older. And as long as you have a love of beauty, go ahead and apply at

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Written by

Melia Widjaja