After dropping a 41-shade range foundation last year, Riri is once again making waves with the release of Fenty's latest Pro Filt’r Concealer in 50 shades! And in case you were waiting to a Fenty concealer review, we can safely say it is #HSApproved.
First launched in 2017, Fenty Beauty started with 40 dynamic shades of foundation. Later they followed up with the successful introduction of the brand's 25 shades of the creamy formula Match Stix that are used as both contouring makeup and concealer.
Fenty Concealer Review: It's All Approved!
The cruelty-free beauty brand posted a video on their Instagram handle on New Year's Day. The video featuring Rihanna shows her giving a demo of the new concealer.
To further share more details of the launch, the caption reads: "We got #THECURE to your #newyearseve hangover! On January 11, we’re dropping 50 brand new shades of creamy, creaseproof, and longwearing #PROFILTRCONCEALER!"
"It's a new year. Half of y'all lookin' busted," Rihanna continues in the Instagram video.
"Fenty Beauty to the rescue. We are making brand-new concealer."
"So as long as you know your Pro Filt'r shade, we have a corresponding concealer to match. And you don't even have to figure it out,” the global star continued in the short Instagram clip sharing her Fenty concealer review.
Having introduced the product herself, Rihanna clearly knows how to keep her fan base curious; as they await the launch by January 11.
Rihanna Shares Her Fenty Concealer Review
Besides the Instagram clip, Rihanna also wanted to help Fenty Beauty customers and her fans figure out how to use the concealer. So she posted a complete Pro Filt’r Fenty concealer review tutorial on YouTube (watch the video below).
The two-and-a-half-minute video shows Rihanna sharing different ways to use the Pro Filt’r concealer. One way is to apply it directly under the eyes in an almost triangular shape. Another way shows her applying some to the hand before using a concealer brush.
"Especially with a formula like this that dries down and mattifies eventually, you expect it to start getting tacky, but this formula does not," as she shares her Fenty concealer review in the video.
The jaw-dropping beauty also uses it on other parts of her face including the bridge of her nose, and her brow bone for a slight highlight, as well as covering a zit on her jawline.
Fenty Drops Three More Brand New Products!
Turns out the concealer was just one of several new launches. In another Instagram post, Fenty announced the launch of three more products that are also dropping on January 11.
And 10 more shades of Pro Filt'r foundation. Whaaaat!
The post reads: "It's a new year and the #PROFILTR family just got bigger with 3 NEW PRODUCTS! ?"
It added that in addition to the concealer, Fenty Beauty is also introducing 10 new shades of Pro Filt'r Foundation, eight "truly translucent" shades of Pro Filt'r Setting Powder, the new Powder Puff Setting Brush, Lil Precision Makeup Sponge Duo, and the Concealer Precision Brush.
Rihanna did not come to play, girls! She means business and in 2019 there is clearly a lot to look forward to from Fenty Beauty. But if you haven't yet jumped on the Fenty bandwagon, it's time to rethink your life goals! Because Riri's range is a keeper.
Let’s go back in time and take a look at some of the best selling items in the beauty brand!
5 Best Fenty Beauty Products You Need To Have
The much hyped foundation of 40 shades ranges from fair to deep, and leaves the skin feeling gorgeous with a smooth matte finish. More appropriate for normal to oily skin types, it also provides a medium-coverage, with a buildable quality.
With a highlighter so pigmented and so golden, just a single swipe on the skin and cheeks with a dip of the brush is enough to dazzle.
Designed for all skin tones, you will find a shade to please you with its weightless long-wear formula. Loaded with superfine shimmer for an ultra-smooth texture, you can apply it everywhere from highlighting your face, eyes, lips, and even collarbone.
Fenty's highlighters never disappoint, but Confetti stands out with its glittery quality. Suitable for both light and dark skin tones, this shimmery, opalescent highlighter leaves a glowing pink that is sure to flatter your face.
The Match Stix Trio in Dark is a flexible contour-highlight set where every colour flatters, and lets you customized to your best matches. The sticks are magnetic as well, and clicks together to make it easy to find in your bag.
When paired with Pro Filt'r Foundation, the oil-free, pore-diffusing primer smooths the way for better foundation application and longer lasting wear. It smooths away pores and visibly evens skin tone, while absorbing shine without leaving skin feeling dry or chalky.
Meanwhile, more information about the launch will be expected, as well more Fenty concealer reviews to come. Do not forget to visit fentybeauty.com next Friday on January 11 for the launch!