Instagram Cracks Its Whip On Accounts With Fake Followers And Likes

Instagram Cracks Its Whip On Accounts With Fake Followers And Likes

The company made the announcement in an effort to curb fake Instagram profiles

Instagram is reportedly cracking a whip on accounts that use third-party applications to dole out fake followers and likes. The company made the announcement on Monday in an effort to restraint fake Instagram profiles.

This news means that Instagram followers who often use third-party bots to increase their likes and following will soon be in trouble. In their blog, Instagram wrote that they were now removing fake likes, follows and even comments using their own "machine learning" tools. 

"This type of behavior is bad for the community, and third-party apps that generate inauthentic likes, follows and comments violate our Community Guidelines and Terms of Use," the blog post stated. "Today's update is just another step in keeping Instagram a vibrant community where people connect and share in authentic ways," it added. 

Fake Instagram Profiles Now No Longer A 'Virtual' Reality 
 
 
 
 
 
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In their post, Instagram mentioned exactly how they plan to carry out this process.  

"Accounts we identify using these services will receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others," the post stated. 

The post further added, "We will also ask them to secure their account by changing their password. People who use these types of apps share their username and password, and their accounts are sometimes used by third-party apps for inauthentic likes, follows and comments. Not only does this introduce bad behavior into the Instagram community, it also makes these accounts less secure." 

Instagram To Continue Tackling Inauthentic Activity On Instagram
 
 
 
 
 
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With this recent whip, Instagram aims to clean their app and bring out the authenticity of real influencers.

"Since the early days of Instagram, we have auto-detected and removed fake accounts to protect our community. Today’s update is just another step in keeping Instagram a vibrant community where people connect and share in authentic ways," Instagram wrote in its blog. 

"We’ll have more updates in the coming weeks on additional measures we’re taking to tackle inauthentic activity on Instagram," it added. 

The company is not alone in making sure fake Instagram profiles don't crop up everyday. It's parent company, Facebook, reportedly took down accounts as well as pages that displayed 'inappropriate behaviour.' 

How This Move Has Once Again Raised Concern Over Social Media Addiction  

Unless you are looking to become an influencer or have amassed likes and followers using third-party bots, you don't have to worry. This move to remove fake Instagram profiles will only affect those who are obsessed with increasing their followers and likes no matter the cost. 

In fact, a recent report by the The New York Times shared that not just regular folks but even celebrities use third-party bots to increase their influence. They are particularly besotted by Devumi that allows you to fabricate more like and followers. This helps them show themselves off as a bonafide influencer. Therefore, helping them make more money but also fool their true followers. 

More importantly, this type of fake representation brings out inauthenticity and dampens possible genuine connections. So while this is very good news, the question really is one. How far will you go to gain social media popularity? Is it even worth it? 

Share your opinions in our Comments section below and let's start this imperative debate. 

News source: Business Insider, Instagram Press

Also read: One of Instagram's first employees just deleted her account. Here's why

(All images courtesy: Instagram)

Written by

Deepshikha Punj