Amy Winehouse's Hologram Is Going On Tour, And We're Not Sure How To Feel About That

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Is this news exciting, or just plain exploitative?

When Amy Winehouse passed away in 2011 from a drug overdose, the loss of such a bright and promising talent broke hearts all over the world. But it looks like we haven't seen the Amy Winehouse last concert yet — fans will be able to see the British singer "perform" on stage once more, but this time as a hologram.

Reuters reports that the Amy Winehouse hologram tour will take place in 2019, with producers planning on taking the concert on a world tour for three years. Her hologram will be projected on stage with a live band, which will accompany her voice from original recordings.

Behind the Amy Winehouse hologram

Amy Winehouse's hologram will be created by BASE Hologram, the same company that produced hologram tours for 1960s singer Roy Orbison (best known for "Pretty Woman") and opera singer Maria Callas. To create Amy Winehouse's hologram, BASE Hologram will be hiring an actress to copy Amy's movements and will complete the hologram with prosthetics and CGI.

"We will do the best we can in terms of honouring her legacy," BASE Hologram CEO Brian Becker said.

Though many of us wish we could see Amy on stage today, we're not sure if this is the best way to go about it. And, judging from some reactions on Twitter, we're not alone.


Amy Winehouse last concert: Problematic, but for a cause

According to Amy's father, Mitch Winehouse, the proceeds from the show will go to The Amy Winehouse Foundation, which was established to help young people suffering from drug and alcohol abuse.

"Fans have been clamouring for something new from Amy, but really there isn't anything new [in terms of music]," Mitch Winehouse told Reuters. "We felt this would be a tremendous way for Amy both to revisit her fans through a hologram, and also an incredible way to raise money for our foundation."

Many fans see Mitch Winehouse as an exploitative father who was more interested in the money his daughter was bringing in than her wellbeing. His portrayal in the 2015 documentary Amy only bolstered these opinions.

Mitch said that it would probably be difficult for him to watch the hologram, but says that he thinks Amy would approve.

"Her legacy is not just about music now," he said. "Her legacy is about something else. Her legacy is about helping young people.

What do you think about the Amy Winehouse last concert hologram tour?